"Frank's Adventures"
(2024)
jewellery campaign
Morning light, fresh air, and the thrill of a new adventure. By day, we explore with Frank Jewels—every detail sparkling in the sun. As the stars come out, the scene shifts: a cozy campfire, a tent, and laughter under the night sky. From dawn to dusk, each jewel tells a story that shines in any light.
We’re thrilled to share our journey through the vibrant streets of New York and Amsterdam! Each Frank Jewel tells a story of creativity, activism, and connectedness—crafted with passion and care. “You don’t find the jewel, but the jewel finds you.” We couldn’t be prouder of this collaboration.
The designer
Founder of "Frank's adventures" who always fancy’s to join the treasure hunts since she cares to be on eye level with her customers and make sure they get the best experience. Her Team says she can smell jewels from distance, so that’s why she found so many @frank_jewels to carry.
The Frank's Adventures campaign is an unconventional twist on traditional adventure advertising, blending the spirit of outdoor exploration with the unexpected setting of a Leipzig flat. Shot in a friend's apartment on Eisenbahnstrasse, the campaign recreates the feel of hiking brand ads, but with a playful twist—capturing the essence of adventure in the middle of a hot summer, surrounded by Croatian landscape photo wallpapers.
This campaign showcases the bold, sustainable design of Frank Jewels, with each piece standing as a symbol of individuality, craftsmanship, and activism. From sunlit explorations to the intimate ambiance of a night spent by the tent, the campaign plays with contrasts—bringing the wild outdoors into an indoor, urban space.
The posters from this campaign now grace the streets of New York and Amsterdam, continuing the journey of Frank Jewels’ bold expression of creativity, sustainability, and adventure.
This campaign showcases the bold, sustainable design of Frank Jewels, with each piece standing as a symbol of individuality, craftsmanship, and activism. From sunlit explorations to the intimate ambiance of a night spent by the tent, the campaign plays with contrasts—bringing the wild outdoors into an indoor, urban space.
The posters from this campaign now grace the streets of New York and Amsterdam, continuing the journey of Frank Jewels’ bold expression of creativity, sustainability, and adventure.
jewels, concept & production: Frank Jewels @frank_jewels
design: Sophia @sph.graphics
faces: @sowfreshi8 @jahna_is_your_mama pauli_flowers @mi.so.787 @joshu024
place of production: Leipzig, Germany
locations: New York, USA & Amsterdam, Netherlands
special thanks: @lukaswwweidl @schoenherr___ @esra.belle @dapaydrush
Directed, filmed, edited and photographed by Misha Mindik
design: Sophia @sph.graphics
faces: @sowfreshi8 @jahna_is_your_mama pauli_flowers @mi.so.787 @joshu024
place of production: Leipzig, Germany
locations: New York, USA & Amsterdam, Netherlands
special thanks: @lukaswwweidl @schoenherr___ @esra.belle @dapaydrush
Directed, filmed, edited and photographed by Misha Mindik
mindik ©2024
